The Marketing-Based Contractor Pushes “Buy” Buttons at Will

Just like the TV advertisements that sink into your subconscious and trigger buying impulses, the HVAC industry is starting to realize the value of pushing “buy” buttons with it’s customer base as well. The quote below was presented at last years ACCA conference. What this implies is that the “Professional” HVAC contractor today, in order to get ahead of it’s competition, needs to lead it’s customers by pushing their “buy” buttons and therefore instead of performing a needed service at a competitive price, lead the customer in their buying decision.

The following quote was made at the 2007 marketing conference of the ACCA (Air Conditioning Contractors of America).

“Yet savvy contractors have changed their marketing. They’ve realized they’re not just contractors; they’re also marketers of contracting services. This “retail” mindset has transformed their businesses from “surviving” to thriving.”

“The marketing-based contractor pushes “buy” buttons at will, seamlessly partnering with the weather to time offers, boost image, or ratchet back as his competition runs into another brick wall. The marketing-based contractor runs this “system” without hiring an ad team or resorting to price-cutting nonsense. His strategy is like comparing a laser-guided missile to a bow-and-arrow.”